In this video, we're guided by Scott Morrison, the founder of denim maker 3X1, on how to best care for your newly purchased pair of jeans. Several years ago, I wore my jeans constantly without washing them, but that is something I'll probably never do again. Then, one of the suggestions I got in the clothes shop was to lay the jeans in a bag and put them in the fridge for awhile to remove the smell, but to never wash, only damp. I must admit, the denim got lots of charachter and looked nice, but I prefer to feel clean. Maybe I should give Scott's tips a go?!

Here is the recap – How to wash denim:

1. Soak inside out in a cold water bath
2. Place soaked jeans between two towels
3. Roll it up to remove excess water
4. Hang up the jeans to dry overnight
5. Place in dryer for 15 minutes to loosen

Via Slate.