UberFacts might seem like one of those deceptively simple ideas that we all could have thought of, had we been thinking about deceptively simple ideas that would take off on Twitter. But the art of the brand is more than just coming up with oddball trivia and shaving it down to 140 characters. Sanchez has a unique style that is itself deceptively simple, as well as a knack for coming up with facts that walk the line between totally unbelievable and just believable enough. Sample: "Blue whales are so big that a human can swim through their largest veins and arteries."
He is also a keen student of how the web works.
Says Jones [Scott Jones, the CEO of ChaCha]: “Kris only had 200,000 followers when we first met. And in just a matter of a few years, he’s grown that to 7 million. The real trick he pulled off is, he’s tweeting at the right times, and tweeting stuff that resonates. He pays attention to the engagement level of his audience, and he tweets more of the stuff that works and less of the stuff that doesn’t work.”
Featured image: Kris Sanchez via the UberFacts site.