Friday, March 18, 2016

Rain Turns Into a Show of Light and Sound in Campaign for Spa Mineral Water


The Belgian brand Spa bottles natural mineral water and to celebrate this process with rain turning into mineral water, they made an installation that turns rain into a beautiful show of sound and light.


Spa's natural mineral water originates from the pristine nature surrounding the Belgian town of Spa in the heart of the Ardennes.


In this area, soil and nature work together to transform every drop of rain into one of Europe's purest mineral waters. It takes an underground journey of years before a raindrop becomes Spa mineral water.


Spa goes to great lengths to protect the region's nature and purity of its mineral water. The new campaign aims to demonstrate this in an intriguing way.


As ode to the never-ending source of Spa mineral water, J. Walter Thompson Amsterdam created The Rain Project, a short film in which drops of rain turn into beautiful sounds and projections, projected onto the nature in the area of Spa.



Watch how it was all made:


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