Fiat has together with ad agency Leo Burnett Tailor Made in Sao Paulo, Brazil, come up with an striking campaign against drink and drive called Now You See It, Now You Don’t.

It’s not often that people on bikes are put at the forefront of safety campaigns for motorists, at least not here in the UK.

Over in Brazil though, this simply but clever campaign by Fiat reminds car drivers that cyclists are harder to spot on the road (no matter how many drinks you’ve had).

Via @mrmickeylowe.