The other day I found this speech where Charlie "Tremendous" Jones shares the story about his highly unusual businesscard. Charlie recognized that people tend to threw businesscards away but they would not threw anything like a book away. So instead of giving away traditional businesscards, he started to give away books with his contact information included. There´s also a longer audio interview with Charlie discussing this subject.
Charlie "Tremendous" Jones was an avid reader and used to say:
You will be the same person in five years as you are today except for two things, the people you meet and the books you read.
A Tremendous Life: The Story of Charlie "Tremendous" Jones (watch trailer) is a newly produced DVD giving you an intimate look about Charlie´s life.